The design concept for the ‚School of Design‘ is based on the idea to create mascots that represent what psychology is focusing on: the study of mind and behaviour. The design uses different icons that show brains with arms and legs. Those icons represent the different areas of application e.g. health, addiction prevention, or sport. The icons can be used as a pattern on the different marketing materials, or as single icons e.g. on the pen and USB stick where space is limited.