The name ” Frechdachs” means cheeky chops, is the product name for a dog food brand. There are six different tastes: fish, goose, rabbit, vegetable, chicken and lamb. Every taste is available in a soft and in a dry consistency. The different packages always show a dog that does nonsense. For example on the goose packaging he is wearing the wings of a plane and pilot glasses as if he just went back from a short flight where he caught a goose. This concept, that the dog always did something cheeky to get his food is used on every packaging.