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School of Psychology

The School of Psychology at Victoria University of Wellington launched a design competition in 2017 to develop a logo and visual elements that they could use for marketing purposes. I developed a logo that is influenced by the separation of psychology into the fields of social, behavioural, or cognitive science. The number three has been used as a basis to construct the main logo elements. Three lines were used as a starting point to develop the letters of the logo showing the word ‚psychology‘. Each letter contains those three lines which partly overlap. I wanted to emphasise the human focus of this science discipline and chose a warm colour tone for the logo and two additional colour values which are part of the same colour family as the main orange. Each letter contains the three main colours of the logo. The three lines are combined into the letters and are used as furthermore as a pattern as part of the branding. The visual pattern can be used in print and digital material such as invitations and flyers and totem bags where more space is available.
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Tonkombüse

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1813
4
CI work for ‚Tonkombüse‘ an in Mainz-based jazz trio.
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THEO

Conceptual brand identity for THEO a Wellington based hip hop music event presenting various artists.
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Brain

The design concept for the ‚School of Design‘ is based on the idea to create mascots that represent what psychology is focusing on: the study of mind and behaviour. The design uses different icons that show brains with arms and legs. Those icons represent the different areas of application e.g. health, addiction prevention, or sport. The icons can be used as a pattern on the different marketing materials, or as single icons e.g. on the pen and USB stick where space is limited.
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Achter Himmel

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2086
0
Corporate identity project for the hotel ‚Achter Himmel‘
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Schauraum4

The Design of the exhibition refers to the the first letters of the different disciplines that showed their work during the exhibition: Camera, Photography, Graphic-Design and Object/Interior-Design. Like the interdisciplinary concept of the school the different letters mingle and start to create something totally new – just like the students of the school. The concept was used for different kind of media (Homepage, orientation system, trailer, exhibition and publications).
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Bernd Benninghoff CI

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2092
0
Logo and stationary for Bernd Benninghoff, interior designer.
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