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Student diary

I developed a concept for an illustration for a diary which students at Victoria University of Wellington can receive at the start of the study. The illustration focuses on the two worlds that students quite often are living in. On the one side, there is the educational component and on the other, there is the private life. Ideally, these both elements are balanced and contribute to each other like a rotating circle.
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School of Psychology

The School of Psychology at Victoria University of Wellington launched a design competition in 2017 to develop a logo and visual elements that they could use for marketing purposes. I developed a logo that is influenced by the separation of psychology into the fields of social, behavioural, or cognitive science. The number three has been used as a basis to construct the main logo elements. Three lines were used as a starting point to develop the letters of the logo showing the word ‚psychology‘. Each letter contains those three lines which partly overlap. I wanted to emphasise the human focus of this science discipline and chose a warm colour tone for the logo and two additional colour values which are part of the same colour family as the main orange. Each letter contains the three main colours of the logo. The three lines are combined into the letters and are used as furthermore as a pattern as part of the branding. The visual pattern can be used in print and digital material such as invitations and flyers and totem bags where more space is available.
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THEO

Conceptual brand identity for THEO a Wellington based hip hop music event presenting various artists.
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Brain

The design concept for the ‚School of Design‘ is based on the idea to create mascots that represent what psychology is focusing on: the study of mind and behaviour. The design uses different icons that show brains with arms and legs. Those icons represent the different areas of application e.g. health, addiction prevention, or sport. The icons can be used as a pattern on the different marketing materials, or as single icons e.g. on the pen and USB stick where space is limited.
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In allen Gassen

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Logo design, letterhead and business card for ‚In allen Gassen‘ Mainz.
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Kneipenhorst

Label for ‚Kneipenhorst‘ in Mainz. The inside of the label is just visible when the bottle is empty.
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International students info brochure for the Gutenberg University Mainz

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Info brochure for the Gutenberg University Mainz/ department international students. Photocredits: Cover © Thomas-Hartmann; S. 1 – 3 © Landeshauptstadt Mainz; S. 4 L © Lan- deshauptstadt Mainz; S. 4 R © Abteilung Internationales; S. 5 L © Nino Kopaliani; S. 5 R © Abteilung Internationales; S. 6 © Nino Kopaliani; S. 7 -14 © Thomas-Hartmann; S. 15 © AEGEE; S. 16 L © TOM; S. 16 R © Uwe Feu- erbach; S. 17 L © Thomas-Hartmann; S. 17 R © Uwe Feuerbach; S. 18 © Uwe Feuerbach; S. 21 L © Abteilung Internationales; S. 21 R© Nino Kopaliani; S. 22 L © Nino Kopaliani; S. 22 R © Thomas-Hartmann; S. 23 – 26 © Thomas-Hartmann; S. 28 L; © Abteilung Inter- nationales; S. 28 M © Thomas-Hartmann; S. 28 R © Thomas-Hartmann      
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Mistaken quote

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Personal project
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Best Worscht in Town

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Crime scene “Wurstbude” advertises the most famous product of “Best Worscht in Town”: The Currywurst (Sausage with a spicy sauce). The well-known shop sells a special sauce once a month and you can just buy it then.   Crime scene “Wurstbude” shows the shop the way a sausage would see it, as an extremely brutal place where the sausage gets cut into pieces or to say it in a simple way: murdered. The curry style of the month murders the sausage in an a cruel way. The death of the sausage is illustrated each month in a different way, to put a focus on the new curry style. These illustrations are printed on the poster in the shop but they are at the same time the flyer for the costumer that he can take back home. On the flyer is a crime story that describes the death of the sausage. When the Flyer is turned around the customer can see a pattern that he can cut out and then build his own little sausage by following the instructions on the back.
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Achter Himmel Book

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Documentation of my BA project ‚Achter Himmel‘
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